The following Internet marketing article is about the importance of helping a customer understand why they were charged for a product. This is important because far too many Internet marketers end up having to deal with situations where a customer forgets what they purchased and later ask for a refund or worse - they pursue a charge back. I'm going to share a strategy that I try to use to always help customers see why they are being charged for something.
First it's important to realize that this process can largely be automated. I mention this because it's very important to understand that you don't have to be tied to your computer all the time. If that were the case, Internet marketers wouldn't follow this advice. So here's what you do. After someone purchases something from you, present them with a form wherein they input their name and e-mail address. Then, have an automated auto-responder system send the buyer a reminder at 15 and 30 days reminding them of their purchase and the amount of the purchase. You can also send the customer follow-up e-mails regarding other things - but also be sure to remind them of their purchase.
When you follow this advice you are giving yourself a tremendous advantage. People who buy things from you will be less likely to dispute the charges because you have made an effort to remind them about what they purchased from you in the first place. And, as you have noticed, we do this in an automated way.
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